Hidden Fees Most Real Estate Marketing Agencies Don’t Want You To Know About

October 14, 2021

Hidden Fees Most Real Estate Marketing Agencies Don’t Want You To Know About

Read this blog to know what to look out for....

Agencies often rack up fees without explaining them to their clients.

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Here are 3 categories I’ll cover.

First?

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Setup Fees.

If you’ve had a call with an agency, you've likely been offered a program with a setup fee.

This is a one time fee BEFORE you pay your 1st retainer.

Question.

If someone pays a retainer, why pay a setup fee?

This is a way to maximize profits before they deliver services.

Usually setup fees are non refundable.

Avoid them.

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Next?

Software fees.

Most campaigns require software. That’s normal.

Some agencies say you MUST use their software that costs you 100's per month.

Cost of doing business, right?

Not really. They usually can give it to you at cost.

But they’re making a commission when you sign up, incentivizing them to charge as much as possible.

Which they do.

If it seems expensive for a common use case, you’re probably paying their affiliate bonus.

How do I know? Because our software lets us charge per account, even though we can create unlimited accounts on our plan.

But we don't. We pay for our agency account & our clients get software for free when they join our program.

Doing business right matters.

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There’s one more common fee category.

Charging per lead/per appointment/per transfer.

Ignoring the headaches of debating whether the leads are ‘good’ that always happens on this model…

...this model penalizes successful campaigns.

As an agency, we build systems for clients.

If the agency is paying out of pocket, then sure, a per lead model makes sense.

But if the agency builds systems in client accounts, if they pay ad spend & retainer, then they shouldn't be nickel & dimed per lead.

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Each situation is unique. Use your judgement.

My hope is you ask better questions when vetting agencies, you understand their fees & you don’t end up holding the bag for a bill you didn’t expect.

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When you're ready for a real estate marketing agency that:

- Doesn't have setup fees

- Doesn't charge software fees just to get affiliate commissions

- Doesn't charge per lead generated OR per lead worked by our ISA teams

Book your onboarding call below

To your success,

The Escrow Leads Team

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Click below to schedule your onboarding call with our team.