Read to the end for the biggest mistake real estate team leads make & how to fix it.
Let’s dive in.
Sounds simple and we’ll route back to this at the end. Make sure you have specific processes for real estate agent to follow. Give them a real estate agent to shadow & practice their new role with.
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Performance isn’t just metrics. Real estate is a people game. People have good & bad days. Check in with the emotional barometer of your real estate team. Create a nurturing & affirming environment.
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When asked to do multiple things, odds of things falling off skyrockets. Instead, give your realtors a single role to own. You may have top performing agents who do more. However, make sure they know how to achieve their main role.
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When your real estate team feels unsafe to communicate, you miss details. Encourage your team to communicate their experience, either in public or private. Reach out, get a feel for their experience & where to improve. Respond in non judgmental ways. The more you do this, the better awareness you have & the safer your team feels in letting you know what's going on.
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Empowered belief & confidence are priceless. Team members make mistakes. Instead of harshly critiquing, invite them into owning decisions. Ask them what they would do. They may not give you the answer you want, but this creates opportunities to coach them through making decisions. Empower your real estate team over time as your company ethos is embedded into their decisions.
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Stop assuming your team knows how to do something. Stop assuming your new hirehas good habits. Stop assuming a process is simple. Stop assuming because it’s easy for you, it’s easy for your team. Stop assuming they think the same way as you.
Check your assumptions, seek feedback & take the time to instill company ethos & processes into each team member.
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